Ali Rastiello: Founder of GTM Edit

Strategic marketer. Authentic leader. Experience maker.

With 20+ years in B2B marketing and RevOps, I’ve built revenue engines that deliver, simplified complex go-to-market strategies, and coached in-house talent into confident leaders. I’ve built teams from the ground up, creating environments where people thrive, many of whom have followed me across multiple companies.

I’ve always had a growth mindset, using it to strengthen business strategies, streamline operations, and craft experiences that connect people and create lasting impact.  I’m wired to fix what’s broken, refine what works, and build environments where both companies and people can thrive.

Alongside GTM Edit, I’ve launched C’est Si Bon, a lifestyle brand that celebrates connection through home entertaining and the art of creating cozy, inviting spaces. Whether I’m architecting a demand engine, planning an intimate dinner for friends, or curating a scent that evokes a specific emotional response, I’m passionate about creating experiences that spark connection and make life a little more awesome.

I live in Austin, TX, with my husband, Mike, and our dog, Poppy. When I’m not working, you’ll find me cooking, binge-watching the latest shows, planning parties, and constantly redecorating my home. Brunch is my favorite meal. I love great bottles of wine and fancy cocktails sipped over long dinners with friends and family. I’m addicted to beauty products, sneakers, cozy blankets, and things that smell pretty.

Career Highlights

  • Rackspace — Created demand programs with 5x ROI, built marketing tech team, delivered custom integrations in weeks, won Rackstar Award, and cut tech costs 20% annually.

  • BigCommerce — Scaled the company upmarket by creating its first true marketing ops function and building a high-performing team.

  • Cornerstone OnDemand — Post-Saba acquisition, redesigned global digital marketing and leadflow strategy while managing 3 CRM/MAP systems; reduced tech costs by 36%, delivered 40%+ marketing contribution to pipe.

  • Health Catalyst — Managed 17-system GTM stack with 95% data accuracy; linked marketing to revenue, cut tech costs 50%, integrated six acquisitions, and introduced intent-driven marketing and sales practices with advanced forecasting and reporting.

I currently serve as an advisor to Openprise, a leading GTM data orchestration platform, and stay active in several marketing and revops communities. I regularly speak at events, on webinars and podcasts, sharing insights on building revenue engines, scaling teams, and creating marketing strategies that drive growth.

Connect With Me

Download My Resume

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Book Time With Me

hey@gtmedit.com

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