GTM STRATEGY & ADVISORY

You’ve got great people. Let’s help them do great work.

I’m Ali Rastiello. I’ve spent 20+ years building and leading B2B Marketing and RevOps teams. Along the way, I’ve learned how to spot what’s slowing good teams down and what it takes to get them moving again.

I started GTM Edit to put that experience to work for companies that don’t need more people. They need clarity, direction, and an experienced leader in the room.

You have the people. I help make the machine work.

Let’s Talk

Sometimes You Need An Adult In The Room

I’ve spent my career building, fixing, scaling, and leading GTM organizations — from high-growth companies to global enterprises.

I bring that experience into the room when your team needs a fresh perspective, a tough question, or a clear path through something complicated.

That’s the role I play.

You might need help finding the problem, designing the solution, leading the change, or simply having an experienced GTM leader in your corner.

We’ll start where you need me.

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Here‘s A Little Of What I’ve Done:

» Spent the last 14+ years leading ops teams through massive GTM transformation

» Saved Health Catalyst $2.2M in annual GTM technology costs in a single year.

» Managed and transformed a 17-platform revenue technology ecosystem

» Led operations teams through 8 acquisitions over a 5-year period

» Ran marketing programs that generated 40%+ contribution to pipeline

» Built and transformed operations teams for both scaling and public enterprise companies

-> More About Ali

Let’s Connect

Bring me the challenge, the big idea, or the thing that’s keeping you up at night. We’ll talk it through and see where I can help.

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Get In Touch

No time to meet, but still wanna start a convo? Shoot me a note.

hey@gtmedit.com