The Edit Options

Whether you need a one-time project or ongoing partnership, I’ll tailor the “edit” to fit your business.

Retainer-Based Partnerships

Ideal for those seeking ongoing executive-level expertise without the need for a full-time headcount. Together, we’ll set strategic direction, execute, and continually optimize for results. These are based on a set amount of hours per week with dedicated meetings and deliverables. We can work on things like:

• Fractional VP of Growth Marketing & RevOps — Provide senior-level leadership across marketing, sales, and CS operations.

• Ongoing Campaign & Program Optimization — Review, refine, and scale demand generation programs each quarter.

• Team Coaching & Development — Elevate in-house marketing and RevOps talent into confident, high-performing growth drivers.

• Executive-Level Reporting & Insights — Deliver clarity to the C-suite through ongoing performance analysis and recommendations.

• Quarterly GTM Strategy Refresh — Align goals, budgets, and programs to business priorities as markets shift.

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Project-Based Engagements

Perfect when you need focused expertise to solve a specific challenge, launch an initiative, or accelerate a transformation. Cost is based on an hourly rate with a scoped amount of hours, deliverables, and delivery deadline. Types of projects include:

• Tech Stack Audit & Optimization — Assess your GTM systems, eliminate redundancies, and design a stack that scales.

• Attribution Model & Reporting Framework — Build dashboards that clearly connect marketing activity to pipeline and revenue.

• Demand Engine & ABM Playbooks — Design targeted strategies and programs that deliver measurable pipeline impact.

• Lifecycle Mapping & Touchpoint Tracking — Define and operationalize the customer journey for seamless handoffs and better conversion.

• M&A Marketing & Systems Integration — Align data, processes, and reporting post-acquisition for a single customer view.